Ed Masters on the Spirit of Enduro, the Psychology of Racing & His Wild Hardline Pitch

We sat down in the heat of Hardline week with the one and only ‪@ed.masters‬ for a raw, hilarious, and surprisingly honest catch up. From the state of Enduro and why it lost (and is now regaining) its “spirit,” to juggling downhill World Cups with injuries. Ed talks about how to get back into the “red zone” after setbacks, wild Hardline predictions, his genius pitch to open the event up to the public and much more... Episode Sponsors:- WORX Tools → 15% off the full range with code THERIDECOMPANION: https://uk.worx.com Hiplok → Head on over to http://hiplok.com/trc to claim your exclusive offer and keep YOUR bikes YOURS. Get early access & ad-free episodes →   / theridecompanion   LIKE THIS EPISODE? Hit subscribe, checkout the back catalogue and follow us on Instagram:   / theridecompanion   LISTEN TO THE PODCAST & MORE Spotify → https://open.spotify.com/show/66evYll... Apple Podcasts → https://podcasts.apple.com/gb/podcast... All episodes, merch & more → https://theridecompanion.co.uk LONG-TERM PARTNER CODES Marin Bikes → https://www.marinbikes.com/gb Focus Bikes → https://www.focus-bikes.com Hiplok → https://hiplok.com/the-ride-companion Magic Mind → 45% off: https://www.magicmind.com/companionjan HUEL → 15% off with code RIDE: https://huel.com/ Nissan Vans → https://www.nissan.co.uk/vehicles/new... Troy Lee Designs → 10% off with code theridecompanion: https://saddleback.avln.me/c/OzduCWvj... AG1 → Free Vit D + 5 travel packs: https://athleticgreens.com/RIDECOMPANION Compex → 20% off with code THERIDECOMPANION: https://www.compex.com/uk/ HKT Products → 10% off with code PODCAST 00:00:00 Ed Masters is on the podcast! 00:02:30 Eddie downhill 00:08:08 Roger Vierra on Pivot 00:08:36 HipLok 00:11:50 Roger Vierra on Pivot contd 00:13:50 Ed’s injury and season so far 00:21:40 Current state of EDR 00:24:00 Hardline 2025 00:30:00 Ed’s Hardline pitch 00:38:05 WORX 00:42:41 Like & Subscribe Contact Us → https://theridecompanion.co.uk/pages/... #theridecompanion #mtb #mountainbike