How Two Women Turned Supplements Into Edible Glitter | Jade Diep, Co-Founder of Dr Glitter

Jade Diep didn't plan to become an entrepreneur — at 22, starting her own company was the only legal way to stay in Beijing. Today she's the co-founder and CEO of Dr Glitter, the makers of a world-first, patent-protected technology that turns supplements into beautiful, tasteless crystals you sprinkle straight onto your food. In this episode, Jade shares the unexpected path from the Chinese film industry to health tech, why she refuses to let people-pleasing run her business, and how she and co-founder Augusta Xu-Holland spent five years in R&D — building their own machines when no manufacturer in the world could make their product. In this episode, Jade shares: ✨ Why "opinions are cheap" — and nobody knows your business like the founder does ✨ Becoming an entrepreneur by accident at 22 in Beijing ✨ From Chinese film & product placement to inventing ActivCrystal™ technology ✨ The iron deficiency crisis affecting 2+ billion people — mostly women and kids ✨ Five years of R&D and two years of weekly manufacturing trials ✨ The "Slate" theory: why early-stage founders should build a portfolio, not bet on one idea ✨ Why your network is currency — and perception is everything ✨ How one Instagram video brought in six US retailers ✨ What to actually look for in a mentor ✨ Pill fatigue and making health & wellness genuinely fun ✨ Out-innovating multi-billion-dollar companies by accident ✨ Why entrepreneurship is a decades-long journey — so have fun and choose your people well Whether you're building a brand, navigating health tech, or learning to trust your own judgment over everyone else's opinions, Jade's story is a masterclass in conviction, creativity, and play. About Jade Diep: Jade Diep is the co-founder and CEO of Dr Glitter. Australian-born with a background in finance, marketing, and the Chinese film industry — where she ran a product placement company — Jade co-founded Dr Glitter with Augusta Xu-Holland. Together they invented and patented ActivCrystal™ technology, a world-first oral delivery format designed to be sprinkled on meals, after five years of research and development. ✨ Learn more at https://drglitter.com/ The growth engine for women who mean business. http://www.f5collective.com 0:00 Opening: Have Fun and Choose Your People Well 0:38 Welcome to F5 Collective Presents Women in Business 1:11 Meet Jade Diep, Co-Founder of Dr Glitter 1:25 From Australia to Beijing: Breaking Into Film 3:42 Her First Venture: A Product Placement Company 5:23 The Accidental Origin of Edible Glitter 6:16 Building ActivCrystal™ Technology in the Kitchen 6:57 Scaling Up: CSIRO and Building Their Own Machines 8:56 Patenting a World-First Product 12:46 "Opinions Are Cheap": Beating People-Pleasing 14:58 How ActivCrystal™ Actually Works 15:53 Pill Fatigue and Making Health Fun 18:11 The Product Line: Iron, Probiotics and Beyond 20:38 The Iron Deficiency Crisis: 2 Billion People 23:14 Who's Really Buying It: Adult Women 24:59 Why It's Built for Product Placement 26:57 Going Viral: One Instagram Video, Six Retailers 27:44 The Plan to Scale in the US 29:13 The Vision: Whole Foods for Everyone 30:37 Navigating Health Tech and Your Network as Currency 33:32 Science, Art and Play: What's Next 34:55 The Texture Breakthrough 36:33 Out-Innovating Billion-Dollar Companies by Accident 39:14 The "Slate" Theory for Early-Stage Founders 41:32 Rapid Five Q&A