[Courier] Matt Sims

On today’s episode, I sit down with Matt Sims, co-founder of ⁠Courier⁠, a performance sock company building technical socks for running, cycling, and training. I first found Courier at a boutique running store in San Francisco called ⁠Running Wylder,⁠ and they very quickly became my favorite socks, so much so that I wear them every single day. So needless to say, I was really excited to sit down with Matt and talk about what actually goes into building a better version of a product most people do not think very much about. In this conversation, we get into how Courier thinks about sensation instead of sport-specific categories, why they filed patents around their cushioning system, how they approached pricing across their different SKUs, and their deliberate approach to retail strategy, brand positioning, and pace of expansion. I learned a lot during my conversation with Matt, and I hope you enjoy it as much as I did.