The Watch Brands that won 2024.

#nsow In 2024 we got literally hundreds of new watch releases from big brands like Rolex, Cartier, Omega, Breitling and Tudor - haute horology brands like Patek, indies like Czapek as well as dozens of Japanese brands and micro brands. Some releases went smoothly, others (looking at you Cubitus) were a bit rougher. But who "won", whose releases brought glory to their brands? Watch the video and find out. For your awareness some things about me and the channel. I'm an engineer who's into human behavior, loves the ideas behind art and sees watches as a mix of science, craft, art, business, history, technology, philosophy, and psychology. As a result, my videos cover all that ground. (Oh, and I overthink everything). In my opinion a $15 Casio or a $50 G-Shock are probably the only real tool watches and pretty much everything else is jewelry. So as we are talking about jewelry I think style is substance and I tend to believe history, brand, style, design, execution, and aesthetics are more important than specs. A dull design with a good movement is a dull watch, and an exciting design with an average movement is an exciting watch. To be clear, I hate the expression "it's just a watch". If you got this far, watches matter to you and represent a bridge between us - dismissing them as unimportant seems wrong and disrespectful. That doesn't mean we can't and don't have fun, it just means we should not be totally mindless of others. I'm a watch collector and curator - I like my collections to have a theme. My collection has several themes: 1. Vintage Alpina watches 2. Travel watches (GMT. UTC, world timers, home times, dual times) 3. Seiko Prospex dive watches 4. Breitling chronographs 5. Stuff I just really like. I don't do wrist checks so if you want to see what I'm wearing, my collection, and other random bits of my life check out my Instagram: @not.so.obvious.watches   / not.so.obvious.watches   You can email me at [email protected] virtually all the music you'll hear on my channel I get from BenSound - https://www.bensound.com/ also, my stock images and videos tend to come from either snappa (https://snappa.com/app) or pexels (https://www.pexels.com/)