Making of the Masaba Bride

Some moments happen just once in a lifetime.Hard to repeat and even harder to replicate. When envisioning this collection, I couldn’t help but see it as a heartfelt love letter—a tribute to the incredible women who have led by example. In this campaign, she is not just the bride on her wedding day, but also the bride when she’s letting her hair loose at the after-party or when she’s coy yet confident at her haldi-mehendi. I believe marriage is one of the most glorious days in every individual’s life, and I want everyone, regardless of gender, to revel in their wedding festivities, feeling liberated, powerful, and completely authentic when they wear pieces from the ‘Patiala Portraits’ by House of Masaba.” Music has played a very important role, wherever I hit a creative roadblock during its design process, the soulful melodies- one that's meant to make you smile, laugh and dance with abandon. A lot of everything went into the making of the Masaba Bride and I wanted to share the process with you all.