La trágica historia de GAMESA cómo México vendió sus galletas a PepsiCo y cerró las fábricas

There's a smell that all Mexicans recognize: the scent of a Maria cookie. For 70 years, Gamesa (Galletera Mexicana Santos) was the industrial pride of Monterrey and living proof of national talent. But in 1990, everything changed. For $300 million, the company was sold to the American corporation PepsiCo. In this documentary, we unearth the true story behind this historic transaction. We explore how the Santos González brothers built an empire from scratch, what really happened at the negotiating tables before NAFTA, and the devastating impact that transnational corporate logic had on Mexico's identity, workers, and industrial sovereignty. Do you think the Mexican government should have intervened to protect companies like Gamesa during the economic liberalization of the 1990s? Do the cookies taste the same today as they did 30 years ago? Leave us your comment! Subscribe and turn on notifications so you don't miss our in-depth investigations into Mexico's economic history, fallen empires, and the secrets of the brands you grew up consuming. ⏱️ Timestamps / Video Chapters 00:00 The Unmistakable Scent of a Maria Cookie and the Memory of Mexico 02:15 1921: Monterrey and the Birth of an Empire with Three Ovens 05:30 From Lara to Gamesa: The Expansion of the Santos González Brothers 08:45 The Social Fabric: The Families and Workers Behind the Machinery 11:20 1990: The Mexico of Privatizations and the Shadow of NAFTA 14:10 300 Million Dollars: The Arrival of PepsiCo and the End of an Era 17:45 The Culture Clash: Global Corporation vs. Family Business 21:30 The Silence of the Archives: Restructuring and Job Losses 35:15 Absorption and Oblivion: The Disappearance of the Santos Name 48:50 The Irony of the Maria Cookie in the U.S. Market 55:10 Final Reflection: The Loss of Mexican Industrial Sovereignty