Trademark Basics Many Businesses Get Wrong

Choosing and protecting a trademark starts long before filing an application for registration with the United States Patent and Trademark Office(USPTO). In this video, I cover the key issues businesses need to understand—from selecting a protectable mark and clearing it for use, to acquiring rights through use in commerce, ownership, registration, and enforcement. I’m Elizabeth Seltzer, an intellectual property attorney with over 30 years of experience in private practice and working with U.S. government agencies on IP matters. This channel provides practical guidance to help you protect your brand and content and avoid costly mistakes. This channel and its videos are for general educational purposes only and do not constitute legal advice. If you want to explore working with our firm, send me an email at [email protected].