Drew Pinto | Time to Think About Architecture

A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and data should be viewed as a means to an end, methods for assessing legacy systems, and why tech is critical to customer experience. Key topics include:  Why he believes in "built to change” Ways to assess your data Why marketers shouldn't get "enamored by solutions The idea of "buying commodities" vs. building everything yourself Tune in to hear a discussion about "data puddles," and why marketers should take their tech partners to dinner. ⏱️ Chapters 1:12 - Introduction and Guest Welcome 2:32 -Defining Data Architecture 5:00 - Evaluating Legacy Systems 12:51 - Sponsor Message: Typeface ARC Agents 13:55 - Built to Change vs. Built to Last 17:15 - Tech Sourcing: Build vs. Buy 21:11 - Customer Experience and Data Management 27:54 - Common Mistakes and Advice for Marketers 30:44 - Closing Remarks and Final Thoughts This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.   Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell....