What Supply Chain Executives Are Talking About: AI, Trust & Tech Bets | Episode 03: Florian Selch

What are supply chain executives actually talking about right now? In Episode 03 of Field Notes, Justin sits down with Florian Selch, founder of Masters of Supply Chain, to talk about the conversations happening inside senior supply chain circles: AI pressure, vendor trust, automation, peer learning, and the shift from functional silos to end-to-end thinking. Florian shares what he is hearing from executives across the industry, including why leaders feel pressure to “do something with AI,” how companies are evaluating early-stage technology partners, and why the old RFP process may not be enough when the market is moving this quickly. They also get into the value of peer-to-peer learning, why supply chain leaders may need to think more like investors when choosing technology partners, and how teams can experiment without putting the operation at risk. Episode Chapters: 00:00 Guest Introduction 02:15 Why Masters of Supply Chain Began 03:47 Executive AI Pressures 05:39 Startups and Big Bets 07:57 AI Promises vs Reality 09:55 Skepticism and New Skills 13:20 Peer Learning Builds Trust 16:37 End to End Supply Chain 19:19 Rapid Fire Takeaways 23:38 Where to Find Florian 24:11 Closing Thoughts Guest: Florian Selch, Founder of Masters of Supply Chain. Florian has built a career at the intersection of technology, innovation, and executive decision-making, including time at NASA Ames Research Center and in corporate innovation roles. Today, through Masters of Supply Chain, he brings senior supply chain leaders together for peer-to-peer conversations on automation, AI, disruption, and the practical realities of modern supply chain leadership.