How I Failed The Guitar Industry

We (Kahler) built 5 ultra-custom guitars with G&L Guitars for five big creators—Glenn Fricker, Andrew Baena, Rikki Thrash, Dr. Andre Fludd, and Trey Xavier—and the promotion still failed miserably. What makes this extra insane is the biggest headline around G&L was that they were going out of business. That kind of news usually creates urgency, attention, and “last chance” energy. We thought it would pour gasoline on the campaign. Instead? Nothing. The posts went out, the guitars were real, the creators were legit… and the response was a flatline. So in this video we break down: What actually happened when the content dropped The uncomfortable fact that nobody cared Why made in the USA means nothing if its expencive And yes—the running theory we can’t shake: Kahler might be cursed. No joke. 0:00–1:18 Influencer marketing didn't work 1:18–3:30 The influencers 3:43–6:36 Kahler vs Floyd Rose: marketing, licensing, quality comparisons 6:36–9:31 Some people hate this bridge 9:31–10:40 “Only way forward” plan: affordable import + OEM adoption 10:40–end Back to commercial deep sea diving Featuring: Glenn Fricker Andrew Baena Rikki Thrash Dr. Andre Fludd Trey Xavier