FINE WATCHES BERLIN FORGES A NEW PATH TO SUCCESS

Interview at the Titanic Comfort Hotel in Berlin Germany with the creators of watch Microbrand Fine Watches Berlin. How they navigate the challenging and competitive Microbrand watch market. #germanwatches #watchcollecting Join this channel to get access to perks:    / @whywebuyit   Get on the EMAIL ALERTS List! Send us an email with your name, location, and WWBiT topics you are interested in. You can choose to receive alerts about TRAVEL, SHOPPING, WATCHES, or ALL THREE! EMAIL - [email protected] Don't worry we won't spam you. We will only send you an Alert when we come across a deal that's too good to miss! For more Shopping, Travel, and Leisure advice SUBSCRIBE to the WHY WE BUY IT Instagram channel! INSTAGRAM   / whywebuyit   Have a product or service you'd like reviewed? Are you interested in sponsoring or collaborating with us? Is there a special event related to our topics you'd like us to highlight on our show? Contact Cobe & Amy by sending us a Direct Message through one of the Social Media channels or email us at [email protected] A few of the images in this video were provided by Fine Watches Berlin. Fine Watches Berlin isn't your typical watch brand in many ways. First and foremost is that they are a Father and Daughter team. In the watch world "and son" has been well established many times over, but and daughter is rarely seen. This alone made us excited to meet Wilfried and Mia to find out what that particular dynamic was like. Their designs are definitely german but have a touch of daring that most german designs avoid. Something that came as a bit of a surprise, but makes total sense is that the Fine Watches Berlin models appeal to both men and women almost equally. In a market dominated by male buyers it's rarely the case. In fact slightly more women buy watches from Fine Watches Berlin than men. Is it the bright colours, the classic but bold design, practical legibility, or Mia's influence that attract women buyers? Something Wilfried and Mia are well aware of is that a successful watch brand can't rely on watch enthusiasts like us. In order to grow into something great, you need the casual customer to buy your product. In fact it's also my belief that the majority of watch brands that fail forget to attract the casual audience. Fine Watches Berlin has marketed themselves to the masses by advertising through mediums not directly related to horology. We thoroughly enjoyed our time with Wilfied and Mia and look forward to seeing them again. Anyone interested in starting a watch brand, or looking to grow can learn a lot from this interview. If you know someone considering it please share this video with them. Thanks for watching!