Marketing turistico: come creare la strategia efficace per la tua struttura

How to create a marketing plan that really works for your accommodation business? We talked about it with @AlexAlessandrini, a tourism marketing consultant and Marketing Manager at Retorica Comunicazione. If you enjoyed this video, please like us 👍 and subscribe to our channel 👉 https://bit.ly/canale-smshosting 💓 These are two small gestures, but they mean a lot to us! TABLE OF CONTENTS: 0:00 | Introduction 2:50 | What do you want to achieve with tourism marketing 6:07 | Tourism marketing objectives 9:43 | How much to invest in tourism marketing 14:30 | Customer journey in tourism marketing 16:58 | Booking.com vs. direct booking: what's the best approach? 19:45 | Loyalty strategies for tourism marketing 23:50 | Let's get organized: which steps to follow 25:40 | Ongoing activities a business should undertake 29:27 | Targeted Activities 33:46 | Communication for a Hospitality Business 44:38 | How to Build a Tourism Marketing Plan 48:40 | Final Tips 53:02 | Start with Loyal Customers: Examples and Strategies 55:21 | Acquiring New Customers: What to Do 58:13 | Case Studies to Watch Out For ;) 1:01:45 | Final Thoughts and Conclusions USEFUL LINKS FROM ALEX ✔ Book "Tourism Marketing Strategies. Discover and Create the Most Effective Plan for Your Accommodation Business" by Alex Alessandrini 👉 https://amzn.eu/d/gwf3gDz ✔ Retorica Comunicazione Website 👉 https://retorica.net ✔ Alex Alessandrini Website 👉 https://www.alexalessandrini.it ✅ TRY SMSHOSTING FREE for 30 days, paperless and without renewal: http://bit.ly/402jpTq YOU CAN ALSO FOLLOW US HERE: Blog ➡ https://www.smshosting.it/it/blog Facebook ➡   / smshosting.it   Instagram ➡   / smshosting