When JFK Was Killed, Tom Landry Said Two Words That 60 Terrified Men Never Forgot

November 22, 1963. President Kennedy was assassinated in Dallas. Within 48 hours, the Dallas Cowboys were on a plane — heading into a country that blamed their city for the murder of the President. Hotel staff turned their backs. Fans spat on them in the street. One player asked if he should keep his helmet on to avoid getting shot from the upper deck. And then, minutes before kickoff, a security guard burst through the locker room door with news that stopped the room cold. Tom Landry was standing at the chalkboard. What he did in the next three seconds is something sixty men never forgot for the rest of their lives. It didn't make the highlight reels. It didn't make the history books. But it may be the most important thing Tom Landry ever did. This is the story of how the most hated team in America became America's Team. And the two words that started it all.