They Taught You WRONG: Falloff, Roll-off, Rendering, and Micro-Contrast

There are some terms that have cropped up a LOT recently in marketing langauge, and they're often used in misleading ways to manipulate an uninformed public. Let's talk about what these terms are, what they really mean, and how they're sometimes used deceptively. If you want to hear me on FULL rant mode, this video is for you. As always, I could be massively wrong, so feel free to incinerate me in the comments.