Why Most Manufacturers Get AI Wrong (And How to Fix It) | Doug Longenecker

In this episode of Manufacturing Unscripted, Peter sits down with Doug Longenecker, founder of NKST, to talk about what really happens when strategy meets the shop floor. Doug shares how his hybrid consultancy-agency approach helps manufacturers close the gap between big-picture plans and day-to-day execution and why so many companies struggle to bridge that divide. The conversation also dives into AI: the hype, the wild west of vendors, and why companies need solid data, governance, and human checkpoints before chasing efficiency at all costs. Sponsored by Promess Inc., the leading provider of fully electric servo presses for manufacturing. Listen Now: https://podcasters.spotify.com/pod/sh... @Doug Longenecker @NKST @peter parsons @promess

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Keynote: After the AI Hype – What’s Real, and What’s Next - Richard Campbell - 2026

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