How She Earned Crores by Selling Beauty Products - Shocking Right!! ft. Sukhleen Aneja

She Built 4 MULTI-CRORE Businesses With This Hack | Smartest CEO I Know In this insightful episode of Mad Over Growth, Nitin Bajaj talks with Sukhleen Aneja, Senior Vice President & Business Head at Nykaa Kay Beauty. She has 20+ years of experience in scaling businesses as a commercial P&L leader backed by strong operator excellence, creating categories, crafting distinctive brands, and leading high-performance teams with a strong bias for action. The podcast embarks on how successful entrepreneurship relies on problem-solving, effective marketing, and strong leadership, with a focus on storytelling, consumer desires, and continuous learning to drive growth and build trust in a competitive market. Nitin & Sukhleen also discussed how a newbie brand can disrupt the market with amazing marketing hacks, the top 2 or 3 challenges of a consumer brand, how to set your vision, and how to play the angle of pricing. Watch the podcast till the end to learn some amazing marketing insights. Liked the video? Like, comment & subscribe for more! Follow us on other social media platforms: Instagram:   / nitinbajaj_mog   LinkedIn:   / madovergrowth   Twitter:   / madovergrowth   WhatsApp: https://whatsapp.com/channel/0029VaBZ... Follow Sukhleen Aneja: Instagram:   / sukhleen_aneja   LinkedIn:   / sukhleen-aneja-8709794   CHAPTERS: 00:00 Teaser 00:57 Introduction 01:51 What makes an LSR Graduate top-notch? 07:27 How to set your vision? 11:48 Are entrepreneurs good problem solvers? 13:32 Top quality of HUL 16:14 Diff. b/w Sales & Marketing 20:20 How did Harpic become a big brand? 23:53 Do luxury brands focus on solving problems? 28:31 How to play the angle of pricing? 32:20 Top 2-3 challenges of Consumer brand 39:35 What made her join Good Glam Group as a CEO? 45:19 How to get into offline business? 49:52 How to evaluate companies for acquisition? 57:22 Conclusion #madovergrowth #nitinbajaj #easyleadz #sukhleenaneja #marketing #podcast #hindipodcast #hindibusinesspodcast #d2c #consumer #business ---- Watch Previous Episodes with: Parikshit Rana -    • He Helped 10,000 People Get Jobs & Now He ...   Sanjeev Bikhchandani -    • Will AI Kill Jobs? Naukri.com Founder Sanj...   Sachin Bansal -    • How He Makes 100 CRORES By Selling Fitness...   ---- About Mad Over Growth: Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success. Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business. This podcast is produced by EasyLeadz. ---- About EasyLeadz: EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt LinkedIn:   / easyleadz   Instagram:   / easyleadz   ---- Credits: Editor: Abu Talha