The new bundle | DIRECTV, Charter Communications, LG Electronics & Paramount at StreamTV Show 2026

As part of Evan Shapiro's Media Universe at StreamTV Show 2026, Giles Tongue from Bango moderated a panel featuring industry leaders from DIRECTV, Charter Communications, LG Electronics and Paramount. Together, they explored how different bundling strategies are helping companies attract, engage and retain subscribers in an increasingly competitive streaming market. Here's what each panelist shared: Stefanie Ball (DIRECTV) – The "genre pack" approach, using flexible skinny bundles that align with what customers actually want to watch. Scott Barton (Charter Communications) – The Super Bundle strategy, offering more than $100 worth of subscription services within TV plans to make content discovery and access as simple as possible. Matt Durgin (LG Electronics) – How the TV itself is becoming the gateway to entertainment, creating value through hardware-led subscription bundles. Ethan Grey (Paramount) – The content provider perspective, exploring opportunities to extend subscription brands beyond the monthly fee through IP, add-ons, iOS App Store bundling and new routes to market - retailers, airlines and beyond. Whether you're interested in streaming, SVOD, subscription bundling, telecoms, connected TV, or the future of digital entertainment, this discussion offers valuable insights from some of the industry's leading experts on what's working today - and what's next.