People Are Your Brand w. Nate Brock

Most organizations treat HR and marketing as separate worlds. Nate Brock, CHRO and Head of Marketing at Lincoln One Federal Credit Union, decided to knock the wall down between them, and the results speak for themselves: record income, record mortgage production, record-low attrition, and more job applicants than they can handle in a county with record-low unemployment. In this conversation, Nate shares why word-of-mouth is still 90% of what drives trust, how the credit union model keeps money in communities, what "deskless employees" need from their leaders, and why the best recruiting strategy is never having to recruit in the first place. A practical, community-minded conversation about what happens when you put people at the center of everything. Timestamps: 00:00 Local Dollars Matter 00:14 Meet Nate Brock 01:15 Why HR Meets Marketing 03:40 People First Brand Strategy 06:22 Building Culture That Wins 09:06 Feedback Loops That Work 10:41 Credit Unions Explained 13:31 Buy Local Momentum 15:06 Talent Strategies That Stick 17:29 Next Gen Performance Reviews 19:46 Culture Challenge Setup 20:13 Recruiting Diverse Talent 21:28 Local Lift Outreach 22:39 Lightning Round Values 23:49 Ethical Sales Growth 24:53 People Over Brand 25:36 Future of Banking 25:53 Where to Learn More 26:31 Fixing Culture Tips 28:27 Host Takeaways Recap 33:56 Final Wrap and Thanks Follow Chester, Adrian and Nate: Connect with Chester & Adrian:  LinkedIn:   / thecultureworksofficial   Website: https://thecultureworks.com/ Connect with Nate:  LinkedIn:   / nate-brock   Website: https://www.linconefcu.org/