Walter Bond - Likeability Sells

Walter Bond talks about how, in order to sell a product or service properly, you need to be likeable. He also talks about College basketball coaches being the best salesmen by selling hopes and dreams instead of a tangible product. How many times have you heard a friend, family member or loved one spell out the reasons they haven't achieved their dreams? Odds are, their explanation featured the word "but." When you think of your own dreams and aspirations, does an inner voice whisper, "I wanted to, but..."? Are you moving closer to your dreams or are "buts" holding you back? http://www.walterbond.com/