Cómo aprender por WhatsApp en Latinoamérica: Monica Ramos Cofundadora de Musa

In this episode, we explore how Musa, a platform that uses WhatsApp for training in vulnerable contexts, is impacting communities in Peru, Chile, and Mexico. We discuss the keys to designing accessible, sustainable, and effective learning experiences, even in challenging conditions. About our guest: Mónica Ramos Li is an industrial engineer and social entrepreneur. She has worked in sustainable sanitation as CFO of Sanima and founded Resto-Zero, a circular economy company that improves the income of small coffee producers in Peru. During the pandemic, she created Musa, a microlearning platform via WhatsApp that expands access to education in low-connectivity areas. She is also a mentor and university professor in innovation and leadership programs. There has to be more Subscribe to Your Career Path, the weekly newsletter https://tienequehaberalgomas.com/correo Job opportunities: https://tienequehaberalgomas.com/trab... Online course: From Zero to Expert: Position Your Professional Profile https://tienequehaberalgomas.com/expe... Kit: Get Your Salary Increase https://tienequehaberalgomas.com/nego... Book: Build Your Global Career https://tienequehaberalgomas.com/carr... Downloadable plan: How to Transition to Remote Work with a 90-Day Plan? https://tienequehaberalgomas.com/plan... Send us your CV https://tienequehaberalgomas.com/cv/ Instagram   / tienequehaberalgomas   Magali Bejar Website magalibejar.com Instagram   / magbejar   LinkedIn   / magalibejar   Content: 00:00 Introduction and focus of the podcast 01:18 Who is Mónica Ramos and what is Musa? 01:39 The pandemic and the failure of online education 02:09 Education in the Peruvian jungle 03:31 Designing for vulnerable contexts 04:13 Informal economy and learning 06:35 Why Zoom doesn't work 07:45 Learning via WhatsApp 08:54 From B2C to B2B2C 09:57 Corporate clients and NGOs 11:41 Conversational Learning 15:16 Explaining Complex Concepts in Minutes 18:06 Measuring Impact in Real-World Contexts 22:27 From Manual Pilot to Chatbot 26:22 Selling to Large Companies 28:40 Learning to Say No 31:01 Long-Term Impact 34:01 Microlearning and Customer Service 37:38 Bureaucracy and the Public Sector 39:47 Sustaining Impact Over Time 40:27 The Future of Learning 45:41 Cognitive Risk and Technology 46:32 Key Skills in the Age of AI 47:28 Episode Closing