UX Tea Break: Alternatives to field research in lockdown
Subscribe to my channel: http://bit.ly/2NBKaOe I answer the question, "In my company, there is rarely budget and time to do field visits, especially if they were just done the year prior with the same audience. How do you recommend understanding users’ needs, goals and motivations without costly field research for each project?" I review three alternatives to a field visit: a Diary Study, a 'Jobs To Be Done' interview and user experience mapping. Academic article on diary studies (usually paywalled, free during the pandemic): Bolger et al, Diary Methods: Capturing Life as it is Lived: https://www.annualreviews.org/doi/abs... Dedicated tools for diary studies: dScout: https://dscout.com/ ExperienceFellow: https://www.experiencefellow.com/ Mobile phone apps you can repurpose for a diary study: DayOne: https://dayoneapp.com/ Momento: https://momentoapp.com/ Jobs To Be Done: Christensen et al, Know Your Customers' "Jobs to Be Done": https://hbr.org/2016/09/know-your-cus... GDS Experience Mapping technique: Researching and mapping your users' current experience: https://userresearch.blog.gov.uk/2015... Have a UX-related question you want me to answer? Post it in the comments. My Udemy class: http://uxtraining.net/index-udemy.html My book, 'Think Like a UX Researcher': http://uxresearchbook.com _______________________________________________________________________________________________ I can run these UX courses for you live, online: BCS Foundation Certificate in User Experience http://bit.ly/2XQTaTA Introduction to User Experience http://bit.ly/2NAeHMd User Research Fundamentals http://bit.ly/2LBfh9Q Design ethnography: Take control of customer visits and interviews http://bit.ly/2RYfqFy Usability testing: Take control of testing your product with users http://bit.ly/30el89e How to design and implement web surveys http://bit.ly/2YBEQeF Improving your impact as a user researcher http://bit.ly/2XQU5U2 Contact me about UX training: http://bit.ly/2XqtXjk _______________________________________________________________________________________________ Let's connect: Twitter: / userfocus Facebook: / userfocus LinkedIn: / davidtravis Instagram: / uxresearchbook -- Spanish captions (when present) provided by the LabX of Sperientia [studio+lab]® (México)

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