Truth, Trust & AI: Can Credibility Keep Up?

In a world where anyone can post, share, and go viral, who do you trust? As misinformation spreads faster than facts and AI reshapes the way we communicate, earning—and keeping—the public's trust has never been more challenging. Brew yourself a cup of coffee and join Freshly Brewed, where BusinessMirror's journalist-hosts sit down with today's thought leaders for conversations that matter. In this episode, Noel Rene Nieva, President and CEO of Perceptions, Inc., joins BusinessMirror Social Media Producer Malou Talosig-Bartolome to discuss the future of public relations, the importance of credibility, and how communicators can thrive in the digital age. Is trust becoming harder to earn—or more important than ever? Share your thoughts in the comments.