유럽 폭염, 왜 에어컨이 적을까? 기후변화가 만드는 냉방 시장

European heatwaves are more than just weather news. Why do so many homes in Europe, despite the rising temperatures, still lack air conditioning? Following the white radiators beneath the windows, this video explores why European homes have long been built according to the "grammar of heating." From the Roman hypocost to modern radiators and heat pumps, humans have always desired safe indoor temperatures, and this desire has driven fuels, buildings, electricity rates, and the heating and cooling markets. European heatwaves are no longer just an issue for air conditioners; they are spreading to include windows, insulation, shading, power grids, and building remodeling. This video is not a recommendation for specific stocks, but rather a narrative exploring how long-standing housing culture and current climate change are creating new consumption patterns and markets. If warm winters created markets in the past, bearable summers are now creating new ones. Next, we can move on to the question: Can the technologies that emerged to reduce winter heating costs truly become the winners of the summer cooling market?