Expert Positioning For Creative Agencies & Freelancers (w/ David C. Baker)

Discover how position as an expert with expert positioning for creative agencies and freelancers from author of “The Business Of Expertise”, David C. Baker. 0:00 Expert Positioning For Creative Agencies & Freelancers (w/ David C. Baker) 3:17 How David C. Baker Became An Expert 6:33 How Expert Positioning Opens Doors 11:52 Positioning Factors For Creative Agencies 16:45 How To Build Your Expertise 20:11 Content vs Insights 22:37 Don’t Give Away Thinking For Free 25:09 How To Sell Your Thinking 28:05 How To Charge For Your Thinking 30:55 How To Gain Authority And Control The Conversation 33:51 Mistakes To Avoid Selling Expertise 36:35 Question To Ask Clients To Sell Strategy 39:55 Top 3 Tips To Position As An Expert First, we bust the myth that expert positioning or niching to specialize, closes the door to other business, with practical ways to navigate it. Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy. Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free. Next you’ll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services. Finally, David C. Baker shares his top three tips establishing expert positioning in modern creative and branding markets. #expertpositioning #creativepositioning #thebusinessofexpertise #davdbaker #davidcbaker #creativeagencies #pricingforcreatives #strategyvsexecution ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram -   / stephenhouraghan   Facebook -   / brandmasteracademy   Linkedin -   / stephen-houraghan   Youtube -    / @brandmasteracademy   Twitter -   / brandmasteracad   ✴️✴️ JOIN THE FACEBOOK COMMUNITY   / brandmasteracademy   Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR