The Indian approach to business: Devdutt Pattanaik at TEDxGateway 2013

Dr. Devdutt Pattanaik writes and lectures extensively on the relevance of mythology in matters related to leadership, entrepreneurship, branding, management and governance. He serves as Chief Belief Officer of the Future Group. And is also story consultant to Star TV. Trained in medicine, he spent 15 years in healthcare and pharmaceutical industries including Apollo Health Street and Sanofi Aventis, before joining Ernst & Young as Business Advisor. All this while, he spent his spare time studying and writing sacred stories, analysing symbols and rituals and their impact on culture. That is when he met Kishore Biyani of Future Group (Big Bazaar, Pantaloon, Central) who convinced him to turn his hobby into his vocation.Currently he is a leadership coach and inspirational speaker for many organizations besides Future Group.His columns on management and culture that appear in the Economic Times are a hit with general and specialist readers. His show Business Sutra with CNBC-18 and Shastrarth with CNBC-awaaz are popular with viewers for their innovative approach and simplicity. He has written over 25 books for everyone from adults to children,to business executives.