70% aller Google-Suchen enden OHNE einen einzigen Klick

The rules of the game online are completely changing. If you're not cited, you'll soon cease to exist—and that's changing everything, from SEO to schools to small and medium-sized businesses. Marco and Manuel explain why being cited is now the only thing that matters. ... In this episode: ✅ Why 68% of all Google searches end without a click — and what that means for your marketing ✅ 3,800 teacher laptops in Schleswig-Holstein: unused despite a million-euro investment ✅ "I wouldn't hire anyone who doesn't use ChatGPT for their English exam" ✅ Why the next generation needs to be completely AI-native ✅ Copilot success story: Building an Excel dashboard from scratch via CSV upload ✅ Perplexity Search-as-Code: Search more accurately and cost-effectively ✅ Siri with Gemini models & Microsoft Scout as an AI agent ✅ Instagram grid via drag & drop + an honest talk about LinkedIn reach 🎙️ This is the AI ​​Snack - less talk, more action. Quote of the episode: "I wouldn't hire anyone who doesn't use ChatGPT for their English exam." AI tip: When in doubt, always ask the AI ​​first. Even when setting up the audio interface, a photo of the settings is all it takes to have Gain, Threshold, and Attack explained and adjusted. What you'll take away from this episode: This episode focuses on AI in everyday life and for small and medium-sized businesses: We show why zero-click searches on Google (68% of all searches end without a click) are changing traditional search engine optimization and why Generative Engine Optimization (GEO) and being cited in AI reviews are becoming more important than pure SEO. We also cover AI in schools, using ChatGPT for exams, AI-native young professionals, Microsoft Copilot for Excel dashboards, the new Perplexity feature Search-as-Code, Siri with Gemini, and Microsoft's AI agent "Scout." Marco and Manuel explain everything practically for everyone who wants to truly use AI tools in business. Frequently asked questions: What does it mean that 68% of Google searches end without a click? More and more users are getting their answers directly in Google AI Overviews or AI tools, without even opening a website. For companies, this means it's no longer just about rankings, but about being cited as a trustworthy source—this is called Generative Engine Optimization. Is it okay to write exams or homework with ChatGPT? In schools, this is controversial, but in professional life, the confident use of AI is becoming a fundamental skill. Manuel's exaggerated thesis: Those who don't use AI are missing out on potential. The crucial thing is that the next generation works with AI-native skills. Can you build an Excel dashboard with Microsoft Copilot? Yes. In the podcast, the team tells the story of an employee who used Copilot to build an HTML template with a little JavaScript, into which he loads CSV files and automatically generates a dashboard—all without any programming experience. What is Perplexity Search-as-Code? Search-as-Code (SaC) is a new search architecture for AI agents that, according to Perplexity, delivers higher accuracy while simultaneously reducing costs—of interest to anyone who uses Perplexity extensively. About us: The AI ​​Snack is the daily podcast from OctopusGenius GmbH in Cologne/Pulheim. Marco and Manuel discuss artificial intelligence, AI automation, AI tools, and digital transformation in small and medium-sized enterprises (SMEs). OctopusGenius develops customized AI solutions.