De Beers: The $2 Trillion Diamond Scarcity Lie

De Beers: The $2 Trillion Diamond Scarcity Lie For more than a century, De Beers controlled one of the most sophisticated demand-engineering systems in modern history. This documentary explores how diamonds transformed from a luxury commodity into the global symbol of love, status, and commitment through monopolized supply chains, manufactured scarcity, and one of the most influential advertising campaigns ever created. From Cecil Rhodes and the South African diamond rush to the creation of “A Diamond Is Forever,” this is the story of how corporate power reshaped consumer psychology, redefined cultural expectations, and built an empire around the illusion of rarity. Chapters: 00:00 - Intro 00:44 - The Problem 02:05 - The Valve 05:35 - The Assignment 08:55 - The Proof 10:07 - The Trap 11:09 - The Fractures 14:00 - Infinite Diamonds Like and subscribe for more documentaries on the hidden systems, dynasties, monopolies, and institutions that shaped the modern world:    / @thewealthledgerhq   #DeBeers #diamondindustry #economichistory #financedocumentary #monopolies