What Is a Dry Mormon? Dirty Soda, Ballerina Farm, and the Second Mormon Moment

New York magazine declared that America is in a second Mormon moment, and this time the church didn’t do a thing — the influencers did it for them. This week on What Do You Know Wednesday? Jess puts Hannah on the spot with a phrase neither of us grew up with: dry Mormon. A dry Mormon lives the lifestyle without the theology. No alcohol, no coffee, clean eating, modest fashion, community-first values, and none of the belief. Some were never Mormon at all; they found the aesthetic on TikTok and stayed. We trace the term through dirty soda culture and the chains built on it, the rise of influencers like Hannah Neeleman of Ballerina Farm and Taylor Frankie Paul of Secret Lives of Mormon Wives, and the Pew data showing devout traditionalists shrinking while cultural Mormons and the PIMO crowd grow. The church is gaining cultural soft power while losing actual believers, and it gets no tithing, no temple recommends, and no control over the word it spent years trying to retire. 🎧 New episodes every Wednesday 💛 Support the show: buymeacoffee.com/postmormonpostmortem 🎙️ Ad-free listening from $2/month: patreon.com/postmormonpostmortem 📲 TikTok & Instagram: @postmormonpostmortem 🌐 postmormonpostmortem.com #DryMormon #ExMormon #PostmormonPostmortem #Mormon #DirtySoda #BallerinaFarm #SecretLivesOfMormonWives #TaylorFrankiePaul #LDS #TradWife #MormonWives