Why You're LOSING MONEY as a Commercial Photographer

We're talking about a critical subject for every commercial photography business, and that's image licensing: the lack of photographers billing for commercial image licensing. Learn why giving away image usage rights for free creates a vicious cycle that undervalues your work and makes clients complacent about paying for usage. I'll explain how to break this cycle by understanding the importance of image licensing, how to charge for it, and what to do when clients have a fixed budget. Drawing on over 20 years of experience as a commercial photographer , I’ll explain why your images are powerful marketing tools and not just "pretty pictures". Discover how to define licensing parameters, including duration, geography, media type (digital, print, advertising), and exclusivity. This video is essential for anyone shooting for businesses and brands who wants to build a sustainable business and get paid what they're worth. Usage Pricing Calculator: https://www.the-aop.org/information/u... BOOK ME FOR 1-ON-1 CONSULTATIONS: https://calendly.com/thephotographyre... 00:00 Introduction 00:41 Applies Only To Commercial Photography 01:30 I'm Not A Lawyer, I Can't Disclose How Much I Charge Clients 02:30 What's The Problem? Photographers Not Charging for Usage 03:58 Why Charge For Usage? 06:26 How To Charge For Usage? 09:41 How Much To Charge For Usage? 10:35 Photo Licensing Example 1 12:11 Photo Licensing Example 2 13:18 Outro #commercialphotography #photographybusiness #professionalphotography