How To Make Your Brand More Consistent - Branding Strategies for Business

Inarguably, the most important thing a brand has to be in order to be recognized and remembered is consistent. Maintaining a consistent look and feel with brand imagery, identity, tone-of-voice and design is paramount in building brand equity in consumers. A key best practice is documenting all of a brands assets in a brand guidelines document and socializing that document across the company and with all external service providers. That way, everyone knows the rules and has the assets they need to consistently populate all of the brands touch-points from product, to advertising, to social media. _______________________ This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve. ——————————— WEBSITE: https://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” https://www.philipvandusen.com/direct... TWITTER:   / philipvandusen   YOUTUBE:    / philipvandusen   PINTEREST:   / philipvandusen   LIKE ME ON FACEBOOK:   / verhaal-brand-design-115957185470571   GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX "How To" by Michael Beirut http://amzn.to/2u9lnnh “The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4 *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.