What a ‘FIND’! Welcome to Switzerland’s new financial innovation desk
What are the characteristics of a concierge? Think lots of knowledge, a vast network, and a good sense of understanding the client’s wishes. Switzerland now has such a service: It’s called the Swiss Financial Innovation Desk, also known as FIND, established in 2023. In this month’s finance.swiss, @TanyaKoenig meets the head of FIND, Eva Selamlar, to better understand how she wants to provide concierge service that will act as a catalyst for financial innovation—and what the KPIs will be.
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