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#copywriter #L'Oréal #Imworthit In the 1960s and 1970s, when the advertising market was dominated by men, Ilon Specht was a rare female art director and copywriter. One day, L'Oréal asked her to create a slogan, and she created "Because I'm worth it" from a female perspective, not a male one. This slogan was the first to represent women in the beauty industry at the time, and it remains L'Oréal's global slogan for over 50 years. [Reference Video] The True Story of the Iconic Tagline "Because I'm Worth It." | The Final Copy of Ilon Specht    • The True Story of the Iconic Tagline “Beca...