Building Schmuck: Moe Aljaff & Juliette Larrouy on Expanding Europe’s Top Bar to NYC | The Buildout

They built Two Schmucks, one of Europe’s most celebrated bars. But when it came time to open in New York City, how did Moe Aljaff and Juliette Larrouy make sure the follow-up didn’t just live up to the original — it surpassed it? In this episode of The Buildout they tell Adam the story of how they built schmuck. About The Buildout: Every great bar has a story. We’re going behind the scenes with the people who built them: the founders, dreamers, and industry legends shaping the world’s most inspiring drinking destinations. From Maison Premiere to The Dead Rabbit, Long Island Bar, Schmuck, and beyond — this is how the world’s best bars get built. Hosted by VinePair Co-Founder Adam Teeter 🔔Subscribe to VinePair’s YouTube Channel here:    / @vinepair   ➡️Follow Us: Instagram:   / vinepair   Facebook:   / vinepair   Twitter:   / vinepair   ABOUT VINEPAIR VinePair is the largest digital media company delivering accessible, entertaining, and inspiring content about drinks culture and important trends and topics in wine, beer, and spirits.