Lynne Violet and Jordan Lundberg Interview

Overview This interview features Lynn Violet (12-year Movement Mortgage veteran from Minnesota) and Jordan Lindberg (her loan partner since August 2021), conducted by Bill Hart with Andy Knutson. The conversation explores how their partnership formed, evolved, and now thrives as a top-performing team that closed 119 units for $35M+ in 2025, earning President's Club honors. Their story illustrates the power of partnership built on trust, complementary strengths, and a "more than mortgages" service philosophy that has allowed them to scale production while creating better work-life balance. 5 Key Takeaways 1. 🎯 Hire for Character and Work Ethic, Not Just Experience Lynn took a chance on Jordan despite her having zero mortgage or finance background. What Lynn identified was Jordan's servant's heart, persistence (Jordan followed up 3-4 times after the first interview), and nonprofit work ethic. The lesson: "You can teach the business, but you can't teach humanity." Jordan scored a perfect score on her mortgage test, validating that raw talent + character beats prior industry experience. 2. 🤝 True Partnership Requires Trust, Communication, and Patience Their dynamic evolved from mentor/trainee to true partners through intentional investment in each other. Key elements include: Implicit trust to hand off any client at any point in the process Seamless coverage so clients never experience gaps (especially during vacations) Aligned core values around education, compassion, and client care Open communication about goals, including succession planning for Lynn's eventual retirement 3. 💡 Fresh Eyes Drive Innovation and Efficiency Jordan's arrival transformed Lynn's operations. The biggest shift: moving from a fully paper-based file system to a paperless office, saving hours every day. This illustrates an important coaching principle—even highly successful, experienced LOs benefit from bringing in someone who challenges legacy systems and introduces modern technology and processes. 4. 🌱 Adversity Creates Stronger Business Models When their long-standing 11-year MSA with a real estate office ended unexpectedly ("the divorce of her parents"), they had to rebuild their lead generation and agent relationships from scratch. Rather than collapse, they used the moment to: Identify and nurture genuinely productive agent relationships Develop new outreach strategies to stay top-of-mind Expand their value proposition through education on products like expanded access loans, FHA condos, and strategic offer structuring 5. ❤️ "More Than Mortgages" Is a Decommoditizing Differentiator Their service philosophy goes far beyond closing loans: Attending 80-90% of closings together in person Helping buyers structure strategic offers to win in multiple-offer situations Going to extraordinary lengths for clients (e.g., Lynn personally calling a borrower's employer to restore lost hours mid-transaction; helping another client secure a job at Goodwill to qualify) Educating both clients and agent partners on long-term financial goals This high-touch, human approach makes them impossible to compare to call-center lenders—a critical competitive advantage worth amplifying on social media. Coaching Insight 💬 For LOs considering a team build: "You have to spend money to make money." The fear of giving up commission splits often prevents growth, but as Lynn demonstrates, the right partner increases volume and gives back time, sanity, and balance. For aspiring junior LOs, Jordan's advice resonates: stay humble, stay loyal, and don't get too big for your britches—the market can change in the blink of an eye.