The First YouTuber to Ever Star in a Scania Commercial!
Full video here • Scania Trucks | It's Just Special. The Sca... This is a once-in-a-lifetime experience. We flew all the way to Almería, Spain to film behind the scenes of Scania’s brand-new global brand campaign — and I had the honor of starring as the Truck Driver for the commercial! This marks the first time ever that Scania has worked with a social media creator to appear in one of their worldwide campaigns — and it’s something I’ll never forget. From massive lighting rigs in the desert to dozens of producers, film crews, and trucks, this video shows what it really takes to bring a global commercial to life. This is Part 1 of 3, so stay tuned for the next episodes as we share more of this incredible journey from Spain to Sweden and beyond. 📍 Filmed on location in Southern Spain 🚛 Truck: Scania R-Series (Global Campaign Feature) ⸻ Watch Next: ➡️ Part 2 — Coming Soon: Filming Day with Scania’s Global Crew ➡️ Part 3 — The Finished Commercial and My Thoughts on the Journey ⸻ For business inquiries related to YouTube email me at: 📧 [email protected] Check out our T-Shirts, Hats, and more: 🛒 https://brucewilsonshop.com/shop/ ⸻ OUR 2025 SPONSORS https://www.4statetrucks.com https://go-in-style.nz https://www.hotshotsecret.com/ https://fassride.com https://buytruckwheels.com/ https://radiatorsupplyhouse.com https://strandseurope.com https://industrialinjection.com https://randys-transmissions.com ⸻ Follow us here! 📸 Instagram – @bruce_d_wilson 📘 Facebook – BRUCE WILSON 👻 Snapchat – bluecollarbruce ⸻ #Scania #BruceWilson #TruckDriver #BehindTheScenes #ScaniaGlobalCampaign #ScaniaTrucks #TruckLife #ScaniaV8 #ScaniaFamily #Spain #Almeria #TruckDriverLife #TruckCommercial #FilmingDay #ScaniaUSA #TruckersOfYouTube #BlueCollarBruce #ScaniaPride

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