Lila Downs: Ven a Oaxaca ¡Tienes que vivirlo! (Promocional turístico)

The Oaxaca Secretariat of Tourism and Economic Development launched the "Come to Oaxaca, You Have to Experience It" campaign. This tourism promotion campaign features Oaxacan singer Lila Downs and invites the world to explore the country's tourist routes and iconic sites. Lila Downs was chosen because she is originally from Oaxaca and is also a global ambassador for Oaxacan culture.