The Hidden Quality Risk in Your Product Packaging

Are your packaging specifications putting your product quality at risk? Many importers focus heavily on the product itself but overlook the packaging that protects it during shipping, warehousing, and delivery. In this video, we discuss why packaging quality control is essential, especially when changing packaging specs for sustainability, cost savings, or retail/ecommerce channel requirements. Andy Church shares common packaging issues seen during inspections, including weak corrugate, poor protective design, inadequate cushioning, seal failures, labeling errors, barcode problems, and carton dimension issues. 00:00 Intro 01:36 Don't Overlook Packaging 03:26 Most Common Packaging Issues 05:53 Catching Packaging Issues Early 07:30 Outro Watch to learn how importers can reduce damage, avoid costly rework, prevent retailer chargebacks, and improve the customer experience by catching packaging problems at the factory