What AI Content Operations looks like in production | loveholidays, Carhartt WIP

Recorded at Context, Sanity's gathering of engineering and content leaders in London, this panel brings together Mike Jones (CTO, loveholidays) and Dennis Kluge (Head of Engineering, Carhartt WIP) in conversation with Magnus Hillestad (CEO & Co-founder, Sanity) on running AI content operations in production. What they cover: → How loveholidays scaled from good content for 2,000 hotels to great AI-generated content for 90%+ of 60,000 → AI translation at both companies, cutting costs and opening markets → Why Carhartt WIP's engineers say MCP and the Sanity SDK put them "on steroids" → Exposing APIs with MCP instead of building bespoke UIs → What contact center automation (60% of chats, 20% of voice) teaches content teams about operating AI at scale ⏩ Chapters 00:00 Meet the panel 02:40 AI stacks and how each team picks tools 10:20 Building on Sanity with MCP and the SDK 14:25 Scaling content across 60,000 hotels and three languages 20:12 Getting editors to trust AI content 24:12 Content teams designing their own systems 28:29 Where content operations goes next 31:37 Lessons from the contact center 36:06 AI and content analytics