Criei um logo para um salão de matcha (processo criativo)

In this video, I show the process of creating a logo for a matcha bar, exploring ideas, shapes, and concepts that connect the words matcha, cat, and cute. More than just drawing, I share how I think about design, transforming references and intentions into a simple, strategic, and memorable visual identity. — 📩 THE OTHER SIDE — weekly newsletter The inside of creative work. Every Tuesday. Subscribe here: https://oavesso.beehiiv.com/subscribe 📷 INSTAGRAM   / eujhonathanborges   🍿 TIKTOK   / eujhonathanborges   — ⏱ Timestamps 00:00 – Intro 01:20 – Logo Types 02:08 – Mind Map 03:22 – Logo Sketches on Paper 03:50 – Vectorization, Typography, and Color Palette 05:30 – Result If this content resonated with you, consider subscribing to the channel to deepen your strategic vision on design, branding, and positioning. — #branding #logo #freelancer #brands