35년 만에 월드컵을 포기한 SBS, 계산기를 두드려보니 공짜 월드컵 시대가 끝났습니다

This morning marked Korea's first World Cup match in four years. Yet, whether you tune into MBC or SBS, there is no soccer. The reason a broadcaster, which had never missed a World Cup in 35 years, gave up for the first time this year was not pride, but the calculator. $125 million in broadcasting rights fees, the collapse of the Korea Pool, the winner's curse, and even the bills flying toward the viewers. It sounds like a story about soccer, but it is actually about money. [Fact Sources] JTBC Broadcasting Rights Fee $125 Million (Qatar $103 Million): Digital Daily 2026-03-23 ​​https://www.ddaily.co.kr/page/view/20... KBS Resale 14 Billion Won · Korean War Ads 6 Billion Won Sold Out · Virtual Ads 3.4 Billion Won: Media Today 2026-06-11 https://www.mediatoday.co.kr/news/art... Progress of JTBC-Terrestrial Broadcaster Resale Negotiations: Mediaus https://www.mediaus.co.kr/news/articl... Universal Viewing Rights (Legal Standard 90%, JTBC Visible Viewing 96.8%): News Walker https://www.newsworker.co.kr/news/art... 2022 Qatar's 3 Terrestrial Broadcasters Worth Over 120 Billion Won: Journalists of Korea http://journalist.or.kr/m/m_article.h... ※ The narration in this video was created using AI Text-to-Speech (TTS), and the illustrations were produced using AI-generated images. The narration in this video was created using AI Text-to-Speech (TTS), and the illustrations were created using AI-generated images. 00:00 This Morning, The Mystery of the Remote 01:08 The Event of 35 Years and Korea Pool 02:15 2010, The First Breakdown of Group Buying 03:06 Why Did JTBC Buy It All Out 03:34 The Structure Where Broadcasting Rights Fees Keep Rising 04:57 MBC & SBS’s Calculators — The Winner’s Curse 07:27 JTBC’s Calculators — 9 Billion Won in Advertising Sold Out 09:28 Universal Viewing Rights and My Wallet 11:32 Apple and Amazon, Why They Buy Sports 12:42 2030 Will Be Even More 13:31 Today’s Conclusion and 3 Economic Keywords #WorldCup #BroadcastingRights #MeowEconomics #JTBC #TheEndOfFreebies #Economy