Google Ads Conversion Goals Explained (Primary, Secondary, Custom Goals)

If you want help fixing your conversion setup, you can enter the coaching call giveaway here: https://focusyourads.ca/giveaway Google Ads doesn’t optimize based on what you want. It optimizes based on the conversion goals and signals you allow into the system. If those signals are wrong, your campaign will optimize in the wrong direction — even if everything else looks correct. In this video, I explain exactly how conversion goals control optimization, including: • Primary vs Secondary conversions • Account-default goals vs campaign-specific goals • Standard goals vs Custom Goals • How to separate upper funnel and lower funnel campaigns properly • A clean, simple setup for search-based lead generation accounts This is the system that determines what your campaign is actually optimizing toward. Once you understand it, you can stop accidentally training Google on the wrong signals. Subscribe for more Google Ads tutorials focused on real optimization and practical account management.