Aguacate de Jalisco 2026: Mercados Globales y el reto del Barrenador | Horizontes de Jalisco

What sets Jalisco avocados apart from the rest of the world? 🥑🌎 In this episode of Horizontes de Jalisco, Luis Raya analyzes the current landscape of "Green Gold." From the resounding success at the 2026 Super Bowl to the strictest protocols for conquering new markets in Asia, we discover why health and safety are our greatest asset. 📍 What you'll learn today: 2026 Markets: How are exports to China and South Korea progressing? USA Protocol: What every producer needs to know to export. Pest Control: Identification and management of the Aguacater Borer (Copturus aguacatae). State Campaign: Actions to protect Jalisco's heritage. The truth about the countryside, explained from the ground up! 🌱✨ #HorizonsOfJalisco #JaliscoAvocado #StemWorm #Export #MexicanCountryside #LuisRaya #EngMartinOrtega