A Recipe for PR Success | Jerry Silfwer | TEDxÖstersund

How do you scale social relationships in business? Online spin doctor and PR expert Jerry Silver explains why relationships are key for growing your business and why brands must target a stupid majority to attract the active support of a smart minority. Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. Besides helping clients, he authors the popular PR blog, Doctor Spin. In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR, and instead uncover the power of small numbers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx