Engaging Coaching Clients with Rob Marr - Ep:139

Rob Marr runs a coaching business focused on multinational corporations and recently launched Finding90, a company built around a simple but powerful idea: most organizations are missing 90% of employee development. He's talking about the gap between training and actual skill development. Companies dump information on people through training sessions, then act like the job's done. But Rob's seen that real development happens through ongoing coaching and mentoring, not one-off workshops. What makes this conversation interesting is Rob's approach to his book. He published The Lost 90%, got it into the market, then came back and completely refined it based on what he learned from using it with actual prospects. Changed the colors, the fonts, even the texture of the cover. Most authors agonize over getting everything perfect before publishing. Rob shows you why that's backwards. You'll hear how he's now writing his second book with a much more focused market in mind, and why starting broad then narrowing down beats trying to find the perfect niche from day one. Show notes: https://mrstuartbell.com/podcasts/htb... About Rob Marr: Website (https://www.finding90.com) | LinkedIn (  / marrrob  ) 30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy (https://brutalguides.com)