Corporate Cooks

Have you ever wondered why some of your favorite YouTube cooks have stopped cooking? You also might be wondering why they started reviewing recipes & making slop. Usually, in these instances, things such as selling out, losing passion, or simply falling off are assumed. But in reality, it's typically a lot more complicated. In fact, I’d argue that corporatization is at the core of these transformations. And while you may dislike these new changes, they could actually be giving you what you’ve always wanted from them. Just not in the way you would’ve expected. So to uncover why some of the biggest Food Tubers don’t cook anymore, let’s explore the story of a few notable examples, & analyze the similarities between them to identify reasons why a passionate home cook can eventually transform into a corporate slop machine Timestamps: 0:00 Intro & Preface 1:32 Part 1: The Joshing Wise Man 9:41 Part 2: The Babe Who Binged 18:05 Part 3: Slopification & Becoming a Cyborg 32:45 Part 4: Guga & The Vanishing Ninja 44:21 Part 5: To Humanize Those Human Patreon (Gimme All Your Money 🔫):   / perilousym274   For Any Inquiries & Stuff: [email protected] Sources: Joshua Weissman:    • How to Build a $10M+ Online Empire (feat. ...   12:26 - 12:53: Josh says he was bothered by the state of youtube cooking during the past 32:48 - 33:05: Josh says modern YouTube cooks took inspiration from him 36:04 - 36:17: Josh saying that people already knowing him contributes to the success of his current videos 36:04 - 36:17: Josh saying that running a company is expensive & that videos now have to perform    • How Joshua Weissman Built a $10M Food Empi...   2:24 - 3:55: Josh saying that most cooks on YouTube are doing it for superficial reasons 1:05:40 - 1:05:58: Josh saying he wants to further corporatize his channel    • Meet The $10,000,000 Chef Who Beat Popeyes...   37:33 - 33:39: Josh says Popeyes chicken sandwich was bad 1:01:23 - 1:01:30: Josh saying his team consists of 11 dedicated people + a bunch of freelancers 1:32:45 - 1:32:50: Weissman saying that he eats with his eyes first Binging with Babish:    • How YouTube’s $20M Chef Nearly Lost Everyt...   6:35 - 6:43: Babish saying that alot of peeps responded negatively to him bringing other creators onto his channel 20:12 - 20:34: Babish saying it's difficult to separate brand from himself & how criticism of his channel personally affects him 33:32 - 33:47: Babish citing the people on his team: 42:04 (I f*cked up citing this in the video. This is the actual time stamp. My bad, y'all): Babish saying that the algo is determining videos now    • Binging with Babish on being a psycho hobb...   9:36 - 9:45: Babish saying that he intentionally chose to depersonalize his content to focus more on the foods he was cooking Cool Videos on Similar Stuff/Things That Inspired Me During the Writing Process:    • The MrBeast-ification of Joshua Weissman   (The MrBeast-ification of Joshua Weissman, by Jayohee)    • The Incel to Trans Pipeline and Inside Mari   (The Incel to Trans Pipeline and Inside Mari, by Ceicocat. This video is goated. Pls watch)    • I Don't Know James Rolfe   (I don’t know James Rolfe, by Folding Ideas) Music Used: I & P: Again - Fetty Wap P1: Bando - Playboi Carti (prod. Ta2cute x Yugen) P2: BABY I’M BACK - The Kid LAROI P3: Congratulations - Post Malone P4: Redbone - Donald Glover P5: Rockstar - DaBaby Credit to Weissman for Stuff I Mentioned in the Video:    / @joshuaweissman   Link to Recipe: https://docs.google.com/document/d/1-...