Beyond SEO: GEO, AEO & LLMO Explained | How AI Is Changing B2B Buyer Discovery

Your buyers are researching vendors in ChatGPT, Gemini, and Perplexity before they ever visit your website. Is your brand in the answer? In this session, Katie from Attributa breaks down the shift from traditional search to AI-assisted discovery, and what it actually means for your pipeline, your positioning, and your visibility strategy. What we cover: •The difference between GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and LLMO (Large Language Model Optimization) and why they're not the same thing • Why ranking #1 on Google doesn't mean you're visible in AI search • The four ways AI shows up in the modern B2B buying journey before your sales team ever gets involved •A live demo of how Attributa's LLM Discoverability Audit works and what your score actually measures •The operational gaps most companies miss when they think about AI visibility Want to know where your brand stands? Run your free LLM Discoverability Audit in 5-8 minutes (no credit card required). 👉 attributa.io/llm-discoverability-audit