EverTrue Innovators Podcast: University of Arkansas

How do you create meaningful alumni engagement at scale without losing the personal touch? The University of Arkansas set out to build stronger, more consistent connections across its alumni community by launching a Donor Experience Officer (DXO) program powered by Signal by EverTrue. Through structured, relationship-driven outreach, the team focused on creating authentic conversations and helping alumni feel more connected to the university. Along the way, they reengaged previously unresponsive donors, strengthened donor records, uncovered a $500,000 planned gift opportunity, and expanded opportunities for meaningful engagement. Personalized touch-points, including handwritten notes and Senior Walk video messages, helped make every interaction feel thoughtful and personal. In this episode, the University of Arkansas team shares how a relationship-first approach, supported by the right technology, helped create deeper alumni connections and uncover new opportunities across a large and diverse donor community.