How The World Got Hooked On Ketchup

Did you know that the notoriously slow pour of Heinz ketchup from a glass bottle isn't an engineering flaw, but a brilliant 150-year-old marketing strategy? I took apart the incredible story of Heinz to see exactly how a single product managed to hook the entire world. Watch this video to dive deep into the chemistry of taste and consumer psychology. What genius marketing ploys did Heinz use to hook the world on Ketchup? Is it the recipe, the habit loop or the genius marketing campaigns over the years? If you build products or think about branding, this story will completely change how you look at design friction. What is one product you are absolutely hooked on? Drop your thoughts in the comments! #ketchup #history #marketing #marketingtrap