1,2M abonnés en parlant de finance : la méthode que personne n'ose copier

➜ Are you recruiting for your networks, or looking for new creators to work with? Discover WebTalent: https://go.solocrea.fr/webtalent 🎙 In this episode, I'm joined by Charles Sterlings, a French content creator and one of the most influential voices in finance and geopolitics on TikTok. With 1.2 million followers and over 20 million likes, he has managed to transform complex topics—economics, markets, international politics—into accessible, impactful, and widely shared content. Behind his short and effective formats lies a true editorial discipline: fast-paced mini-sketches, hooks that grab attention from the first second, and a unique ability to make the abstract concrete. He has produced over 3,000 videos in French, English, and Spanish, and has signed more than 50 partnerships with major players in banking, trading, and insurance. In this interview, Charles reveals the behind-the-scenes story of his meteoric rise: how he built an audience of over a million people from scratch, his method for making finance accessible without ever being boring, and the mistakes he made along the way. He also shares his vision of the modern content creator, his future ambitions in geopolitics and news analysis, and what it truly takes to thrive in an ecosystem as cutthroat as social media. Find my guest on their social media: ➜ Instagram:   / charlesgastaud   ➜ TikTok:   / charlessterlings   ▬▬▬▬▬▬▬▬▬▬▬ MY SOCIAL MEDIA ▬▬▬▬▬▬▬▬▬▬▬ ➜ My Instagram:   / adham   ➜ TikTok:   / adham.online   ➜ LinkedIn:   / adhamhassan   ➜ X: https://x.com/adham_online ➜ The podcast's Instagram account:   / solocrea.media   ▬▬▬▬▬▬▬▬▬ PLATFORMS ▬▬▬▬▬▬▬▬▬ 🎧 Find Solo Créa as a podcast: • Spotify: https://spoti.fi/4h7crVL • Apple Podcasts: https://apple.co/3Wg9HgH • Deezer: https://shorturl.at/emnEh • Amazon Music: https://shorturl.at/LHUoR ▬▬▬▬▬▬▬▬▬▬ PRODUCTION ▬▬▬▬▬▬▬▬▬▬ ➜ A Creative Group production: https://www.creative-group.fr ➜ Sponsorship and podcast information: https://www.creative-group.fr/solocrea ➜ Looking for editors for your podcast or YouTube videos? Check out our portfolio at Creative Edits: https://go.solocrea.fr/creative-edits Chapters: 00:00 Intro 11:06 Short formats 22:18 His use of AI 34:32 The budget to get started 48:12 The hardest part of his job 58:55 How does he organize himself? 01:13:22 His business goals 🔔 Subscribe so you don't miss any future episodes, and my exclusive discussions with the people who create content for today's video platforms!