Архитектура сегодня - искусство или бизнес? | Андрей Асадов

Welcome to the Arkhitekturno channel! In this fascinating podcast, we delve into the intricacies of architectural craftsmanship and the philosophy of the profession. My guest, Andrey Asadov, reflects on "Russian ingenuity" using Melnikov's work as an example – and how to combine bold ideas with practical solutions. You'll learn why a broad urban vision is crucial for an architect: we'll discuss how any building should meaningfully integrate into the urban landscape. Particular attention will be paid to working with clients: Andrey will share his "yes, of course" strategy – an approach that allows him to transform even the most unexpected client requests into powerful architectural solutions. You'll also hear thoughts on the value of continuous learning and why a negative outcome can be the best incentive for development. This conversation will be useful not only for architects, but also for anyone who values ​​deep professional reflection and seeks inspiration for their work. Enjoy! #architecture #architecture #city #podcast #interview #profession #inspiration #business #asadov 00:00 - What is architecture: beauty or human control? 01:00 - The influence of the space created by an architect on people 02:17 - Who decides what a city will be like: the architect or money? 03:01 - Is architecture today more art or business? 04:01 - About the family environment and its influence on choosing a career 05:03 - About choosing a profession and doubts 07:03 - Comparing the work of an architect with the activity of higher creative forces 08:03 - About my father as a talented architect 09:14 - Development of the bureau and family involvement in the common work 11:14 - History of the bureau 13:33 - Different project typologies 14:19 - Approach to the reconstruction of historical buildings 15:13 - Number of employees in the bureau 18:10 - About rationality and emotionality in architecture 20:04 - The idea of ​​distributed responsibility in a company 23:03 - The influence of the latest technologies and AI on the work of architects 25:07 - Working with a consultant to build a systemic business process 27:33 - An architect is a person who foresees the future 29:07 - Differences in Intergenerational worldviews in a family of architects 34:29 - On midlife crisis and new career challenges 38:03 - Starting out in the international market 41:08 - Relaxation and work-life balance 44:18 - The architect's role as an organizer and "superpsychologist" 49:03 - On marketing and architectural tricks 50:32 - Advice for young people 57:01 - How much money do you need to feel free and happy? 1:00:34 - Discussion of the architect's dependence on the client 1:13:42 - The Skolkovo Medical Cluster and the "Hospital of the Future" Concept 1:17:01 - An architect's impressions after a completed project 1:23:28 - Each new project brings new knowledge and experience 1:25:03 - Architectural Solutions in the Medical Cluster 1:35:06 - Where can I meet Andrey Asadov? 1:37:08 - A Collaboration Option for Young Teams 1:38:10 - Firm Strategy 1:40:15 - The Role of Artificial Intelligence in an Architect's Work 1:41:07 - A Vision for a Fully Automated Process 1:42:29 - The Role of Color in Architecture 1:43:09 - A Principle Inherited from Parents 1:44:26 - Desired Legacy 1:45:44 - Top 3 Architects of the 21st Century 1:46:33 - Attitudes toward the Restoration of Architectural Monuments 1:47:55 - First Advice for Young Architects 1:48:40 - Second Advice 1:49:06 - Third Advice 1:50:03 - The Importance of Lifelong Learning 1:51:47 - Flexibility in Working with a Client 1:52:07 - Reflections on the Path and the Result 1:52:28 - On the Value of a Negative Result